You mean a woman can open it?
1953 Twist-off bottle cap advertisement tagline / From Wikipedia, the free encyclopedia
In 1953 Alcoa Aluminum[1] produced an advertisement promoting their HyTop twist-off bottle cap. The advertisement, often erroneously attributed to Del Monte Foods,[2] featured a picture of a woman with the tagline "You mean a woman can open it?"[1] The advertisement has been subject to criticism in later reviews and is viewed as a symbol of casual sexism that was prevalent in the United States during the 1950s.[3]