Running boom of the 1970s
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The running boom of the 1970s occurred in high- and middle-income countries. It was particularly pronounced in the United States and occurred in other countries including the United Kingdom and other European countries, Australia and New Zealand.[1][2]
The boom was primarily a 'jogging' movement in which running was generally limited to personal physical activity and often pursued alone for recreation and fitness. It was also associated with a growth in public participation in competitive road running during the decade, particularly in the United States, which spread to other countries in the following decade, including the United Kingdom.[3] It is estimated that 25 million Americans took up some aspect of running in the 1970s and 1980s,[4] including President Jimmy Carter.[5] With more running events, shoe and apparel manufacturers grew and formed to accommodate the demand.
The boom attracted women and individuals in minority communities, but studies from the time showed that participants in running races were most commonly university-educated men in white-collar occupations.[1][6]