Pace Foods
Producer of canned salsas based in Texas / From Wikipedia, the free encyclopedia
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Pace Foods is a producer of a variety of canned salsas located in Paris, Texas. The company was founded in 1947 by David Pace when he developed a recipe for a salsa he called "Picante sauce" (picante means 'spicy' in Spanish), which was "made with the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and quality".[1] It is now sold as "the Original Picante Sauce".
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Company type | Private (1947–95) |
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Industry | Food |
Founded | 1947; 77 years ago (1947) |
Founder | David Pace |
Fate | Merged to Campbell's in 1995, became a brand |
Headquarters | , |
Area served | Worldwide |
Products | Salsas |
Owner | Campbell's |
Website | campbells.com/pace |
The Mild and Hot varieties of Pace's Picante sauce were added in 1981 to accompany the original Medium variety. "Thick & Chunky", introduced in 1989, later became "Chunky Salsa".[2] In 1991, Mexican sauces overtook ketchup as the top-selling condiment in the US, with Pace being a leader.[3] In 1995, the company was acquired by Campbell Soup Company for $1.115 billion.[4][5]