News America Marketing
US marketing business owned by News Corp / From Wikipedia, the free encyclopedia
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News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp. It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S.[1] and is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems, Inc.) that control almost all the in-store ads and grocery coupons in the United States.[2]
Company type | subsidiary of News Corp |
---|---|
Industry | Marketing |
Founded | New York, United States (1988) |
Headquarters | 1185 Avenue of the Americas , New York City, NY 10036 U.S. |
Area served | United States Canada |
Products | Home delivered, in-store and online consumer marketing services |
Number of employees | 900 Full Time, 4,000 Part Time |
Parent | News Corp |
Website | NewsAmerica.com |
One major division of the company is SmartSource iGroup, formed in 2000 from acquisitions and investments and runs the company's online couponing site, www.smartsource.com, in addition to other interactive consumer businesses like sampling and direct mail.[3] The SmartSource brand began in 1998.[4]