Moxie
Carbonated beverage / From Wikipedia, the free encyclopedia
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Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food"[2] and was produced in Lowell, Massachusetts.[3] The sweet soda is similar to root beer, but with a bitter aftertaste.[4] It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.
Manufacturer | The Coca-Cola Company[1] |
---|---|
Country of origin | United States |
Region of origin | New England |
Introduced | 1876; 148 years ago (1876) |
Discontinued | Moxie Cherry Cola, Moxie Cream Soda, Moxie Orange Cream, Ted's Root Beer, Moxie Energy, Moxie Energy Citrus, Moxie Energy Explosion, Moxie Energy Thunder, Olde New England Seltzer, Moxie Blue Cream |
Color | Caramel |
Variants | Diet Moxie |
Website | drinkmoxie |
Moxie was designated the official soft drink of Maine on May 10, 2005.[5] It continues to be regionally popular today, particularly in New England states.[6] It was previously produced by the Moxie Beverage Company of Bedford, New Hampshire, until Moxie was purchased by The Coca-Cola Company in 2018.[7]
The name has become the word "moxie" in American English, a noun meaning energy, determination, and spunk.[8]