Marketing automation
Software for repetitive marketing tasks / From Wikipedia, the free encyclopedia
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"Enterprise marketing management" redirects here. For the practical application of marketing in organizations, see Marketing management.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks[1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system.[2] It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.[3]
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