Maltesers
Confectionery product made by Mars / From Wikipedia, the free encyclopedia
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Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".[1]
Product type | Confectionery |
---|---|
Owner | Mars, Incorporated |
Country | United Kingdom |
Introduced | 1937; 87 years ago (1937) |
Markets | Europe, Australia, New Zealand, Canada and Asia |
Tagline | The lighter way to enjoy chocolate. |
Maltesers consist of a spheroid malted milk centre surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium-sized "teasers" in Celebrations boxes. Maltesers are also one of the types of chocolate included in Mars's Revels assortment.
A YouGov poll conducted between July and October 2020 saw them ranked the most popular confectionery in the UK.[2]