Hedonic hunger
The drive to eat for pleasure rather than sustenance / From Wikipedia, the free encyclopedia
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Hedonic hunger or hedonic hyperphagia is the "drive to eat to obtain pleasure in the absence of an energy deficit".[1] Particular foods may have a high "hedonic rating"[2] or individuals may have increased susceptibility to environmental food cues.[3] Weight loss programs may aim to control or to compensate for hedonic hunger.[4] Therapeutic interventions may influence hedonic eating behavior.[5]