Florida group
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The Florida group[1] (Sp.: grupo Florida) was an avant-garde literary-artistic group created in the 1920s in Buenos Aires, known by their embracing slogan "art for art's sake". The name refers to Florida Street, the location of a favored meeting point, the Richmond tea room.
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The group was identified with the magazines Proa and Martín Fierro, the latter named after the long poem Martín Fierro, generally considered the greatest work of nineteenth-century Argentine literature. The group is also often referred to as the Martín Fierro group (Sp. "grupo Martín Fierro").