Feud (professional wrestling)
Staged rivalry between wrestlers in professional wrestling / From Wikipedia, the free encyclopedia
In professional wrestling, a feud is a staged rivalry between multiple wrestlers or groups of wrestlers. They are integrated into ongoing storylines, particularly in events which are televised. Feuds may last for months or even years; conversely, they may be resolved with implausible speed, perhaps during a single match.[1] WWE's terminology discouraged the use of the term along with the word "war".[2]