Eukanuba
Brand of dog and cat food / From Wikipedia, the free encyclopedia
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Eukanuba (/ˌjuːkəˈnuːbə/ EW-kə-NOO-bə)[1][unreliable source?] is a brand of dog food and cat food owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different formulas for dogs and 13 for cats.[2]
This article contains content that is written like an advertisement. (December 2013) |
Product type | Pet food |
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Owner |
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Introduced | 1969; 55 years ago (1969) |
Markets | Worldwide |
Previous owners | Procter & Gamble (1999–2014) |
Website | eukanuba.com eukanuba.eu |
Procter & Gamble (P&G) announced in April 2014 that it would sell its Eukanuba, Iams and Natura pet food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash, arguing the deal would allow it to lose a slow performer and generate cash to grow core businesses.[3] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. Mars, Inc. also exercised options to acquire P&G's pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[4][5] P&G sold its European pet care business to Spectrum Brands in December 2014.[6]