Bernard Loomis
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Bernard Loomis (July 4, 1923 – June 2, 2006) was an American toy developer and marketer who introduced some of the world's most notable brands including Chatty Cathy, Barbie, Hot Wheels, Baby Alive, and Strawberry Shortcake, but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.
Quick Facts Born, Died ...
Bernard Loomis | |
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Born | (1923-07-04)July 4, 1923 New York City, U.S. |
Died | June 2, 2006(2006-06-02) (aged 82) |
Alma mater | New York University |
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Every toy company he worked for (Mattel, General Mills' Kenner division, and Hasbro) became "the world's largest toy company" during his tenures in each company.[1]
He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.