Advertising in video games
Marketing phenomenon / From Wikipedia, the free encyclopedia
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Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.[1]
There are two major categories of advertising in video games: in-game advertising and advergames.[2] In-game advertising shows the player advertisements while playing the game,[3] whereas advergames are a type of game created to serve as an advertisement for a brand or product.[4]
Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content.[5]