Adina World Beat Beverages
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Adina World Beat Beverages is a manufacturer of coffee, tea and juice drinks based in San Francisco, California.[1] The company was founded in 2004[2] by Magatte Wade, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf.[3][4] Adina is led by "an international team of entrepreneurs from Odwalla, SoBe and Peet's Coffee" and has worked to preserve traditional beverage recipes from around the world from "being replaced by cola drinks distributed by multinational corporations".[5]
Company type | Private |
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Founded | San Francisco, California, United States of America, 2004 |
Founder | Magatte Wade Greg Steltenpohl Dominique Leveuf |
Headquarters | San Francisco, California, United States of America |
Area served | Western United States |
Products | Beverages |
Revenue | US$3.2 million |
Number of employees | 25 |
Website | http://www.bevnet.com/reviews/adina |
Adina manufactures the drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. The company says it works to aid to impoverished farmers.[1][6]