Organizing vision
Term defining how a vision is formed / From Wikipedia, the free encyclopedia
The organising vision (OV) is a term developed by E. Burton Swanson and Neil Ramiller that defines how a vision is formed, a vision of how to organize structures and processes in regards to an information systems innovation. Images and ideas about an innovation from a wider community are brought together. The vision can often be characterised by buzzwords. While these are often seen as hype, they can be useful in giving a title to an organizing vision.
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The vision serves three key functions:
- Interpretation: explaining why the innovation exists and is relevant
- Legitimisation: giving reasons and supporting stories about why an organization should go for it
- Mobilisation: mobilizing the community and the information systems world to get involved – not just organisations, but journals, vendors, consultants, etc.