Monster Beverage
American beverage company / From Wikipedia, the free encyclopedia
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"Hansen's" redirects here. For other uses, see Hansen.
Monster Beverage Corporation[2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Quick Facts Formerly, Company type ...
Formerly | Hansen Natural Corporation |
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Company type | Public |
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Founded | 1935; 89 years ago (1935) (as Hansen's) Southern California |
Founder | Hubert Hansen |
Headquarters | , U.S. |
Key people |
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Products | Energy drinks |
Revenue | US$7.14 billion (2023) |
US$1.95 billion (2023) | |
US$1.63 billion (2023) | |
Total assets | US$9.69 billion (2023) |
Total equity | US$8.23 billion (2023) |
Number of employees | 5,254 (2023) |
Website | monsterbevcorp |
Footnotes / references [1] |
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As of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share after Red Bull.[3]