McVitie's
British brand of snack foods / From Wikipedia, the free encyclopedia
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McVitie's (/məkˈvɪtiz/)[1] is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.[2] The company also established one in Glasgow and two large manufacturing plants south of the border, in Heaton Chapel, Stockport, and Park Royal, London. There are seven McVitie's factories in the UK, with each producing a different types of biscuit; the Harlesden site in north-west London manufactures the chocolate digestives.[3]
Company type | Subsidiary |
---|---|
Industry | Confectionery |
Founded | 1830; 194 years ago (1830) Edinburgh, Scotland |
Founder | Robert McVitie |
Headquarters | |
Area served | UK, India, Italy, Canada, Australia, New Zealand, Ireland, the Netherlands, Israel, Egypt, Sweden |
Parent | Pladis |
Website | www |
Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors.[4]