Herta Herzog
American social scientist / From Wikipedia, the free encyclopedia
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Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies. Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research. She was married to Paul Lazarsfeld, and later to Paul Massing, and was stepmother to Lazarsfeld's daughter, MIT professor Lotte Bailyn.