Generic brand
Similar quality products sold without brand name recognition / From Wikipedia, the free encyclopedia
Not to be confused with Generic trademark.
"Off brand" redirects here. For the Better Call Saul episode, see Off Brand (Better Call Saul). For insect repellent, see Off! (brand).
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term off brand is sometimes used. In the United Kingdom, these products are often referred to as "own brand" items.
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