Fear, uncertainty, and doubt
Tactic used to influence opinion / From Wikipedia, the free encyclopedia
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"FUD" and "FUDD" redirect here. For other uses, see Fud and Fudd (disambiguation).
Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information, and is a manifestation of the appeal to fear.