Ei Samay Sangbadpatra
Bengali-language daily newspaper / From Wikipedia, the free encyclopedia
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Ei Samay Sangbadpatra (lit. 'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.[2][3][4]
Type | Online news portal |
---|---|
Format | Digital |
Owner(s) | The Times Group |
Publisher | The Times Group |
Editor | Hirak Bandyopadhyay |
Founded | 15 October 2012 (Daily Newspaper) |
Language | Bengali |
Country | India |
Circulation | 242,022 Daily[1] (as of December 2019) |
Sister newspapers | The Times of India The Economic Times Navbharat Times Maharashtra Times Vijaya Karnataka |
Website | www |
The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.3¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6]