Dentsu
Japanese advertising and public relations company / From Wikipedia, the free encyclopedia
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Dentsu Inc. (Japanese: 株式会社電通 Kabushiki-gaisha Dentsū or 電通 Dentsū for short, stylized as dentsu) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.[3][4][verification needed]
This article has an unclear citation style. (September 2018) |
Native name | 株式会社電通 |
---|---|
Company type | Public (K.K.) |
TYO: 4324 | |
Industry | Advertising Public relations Information, Communication |
Founded | July 1, 1901; 122 years ago (1901-07-01) (as Japan Advertising Ltd.) |
Founder | Hoshiro Mitsunaga |
Headquarters | , |
Key people | Hiroshi Igarashi (President) |
Revenue | ¥1.018 trillion (2018)[1] |
¥61.4 billion (FY 2018)[1] | |
Number of employees | 62,608 (2018)[2] |
Subsidiaries | Dentsu International |
Website | www |
Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget.[5] Its connections to the government are so tight that The New York Times referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach.[5]