Tourism Australia
Australian Government tourism agency / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Australian Tourist Commission?
Summarize this article for a 10 year old
Tourism Australia is the Australian Government agency responsible for promoting Australian locations as business and leisure travel destinations. The agency is a corporate portfolio agency of the Department of Foreign Affairs and Trade,[3] and employs 198 staff (including 80 staff at overseas offices). [8] It works closely with the Australian Trade and Investment Commission, the Australian Government's tourism policy and program agency, and State and Territory tourism marketing organisations.
Agency overview | |
---|---|
Formed | 23 June 2004; 19 years ago (2004-06-23)[1] |
Preceding agencies | |
Headquarters | Sydney, New South Wales[3] |
Employees | 162[4] |
Annual budget | $161 Million (2019-20)[5] |
Minister responsible | |
Deputy Minister responsible | |
Agency executive |
|
Parent department | Department of Foreign Affairs and Trade[7] |
Key document | |
Website | tourism |
Tourism Australia's objectives are to influence and encourage international and domestic travel to Australia, foster a sustainable tourism industry, and develop economic benefits to Australia from tourism.[1] The agency contributes to the implementation of the THRIVE 2030 national Strategy (The Re-Imagined Visitor Economy) issued in March 2022 which aims to return international and domestic spend in the visitor economy to pre-pandemic levels of $166 billion by 2024 and grow it to $230 billion by 2030.[9] The agency is active in 15 markets,[10] including Australia, where it aims to grow demand for the nation's tourism experiences through international and domestic promotions, advocacy and representation.[11] The latest international campaign uses Ruby the Roo to attract visitors in the "Come and Say G'day" campaign. [12]